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2015 Easter Holiday Promotions Analysis
Now that the holiday weekend has come to a close, it’s time to examine some of the promotions that retailers ran during and before the Easter holiday. As noted in the previous blog post, Easter weekend...
View ArticleWhat Amazon Dash and Drones Mean for Retailers
On April Fool’s Day, Amazon launched the Amazon Dash Button—and it was no joke. Amazon has partnered with 18 CPG brands to quickly deliver household favorites with the press of a button. Because Amazon...
View Article3 Key Messages about Retail Innovation
Listen as our Chief Product Officer, Chetan Ghai, talks to ISR’s Executive Editor, Erin Harris, and offers three key takeaways regarding retail innovation. Ghai also discusses our new San...
View ArticleShopper Loyalty Programs Done Right
Not all loyalty programs are made equally. The days of simply presenting a generic plastic card at the point of sale are gone. Today’s consumers desire a personalized, integrated connection while...
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2015 NFL Draft Impacts Chicago Retail
Chicago’s Grant Park morphed into Draft Town, in celebration of the 2015 NFL Draft, which ran from Thursday, April 30 through Saturday, May 2. It was a historic occurrence, as this was the draft’s...
View ArticleSpring 2015 Shopper Trends
Get your finger on the pulse of retail in the latest version of our Shopper Trends infographic. A few notable points include: A Successful March - spotlights March ’15, which had the largest...
View ArticleLeveraging Mobile to Drive Omni-Channel Retailing
There’s no denying that mobile technology has a significant impact on the omni-channel retailing and shopping experience. Purchasing a product with a personal device is fast and convenient – two key...
View ArticleSpotlighting Deloitte Digital’s ‘Navigating the New Digital Divide’
While retail conversations tend to emphasize the growing role of online, it’s easy to forget that most activity still takes place in traditional brick-and-mortar locations. According to a new report...
View Article8 Things Not to Miss at ShopperTrak’s Users Group
For eleven years, ShopperTrak customers and partners have gathered to discuss retail industry trends and share best practices. This year’s program is a two-day conference that includes keynote...
View ArticleUsing Location-Based Analytics to Understand the Customer Journey
The primary job of the retailer remains unchanged, but the ability to tap into how shoppers are behaving while webrooming or showrooming for example, are all pieces of the larger customer journey...
View ArticleAs Technology Transforms, Focus on These Four Things
When examining today’s technology landscape, it’s easy to get lost in the noise – the newest app, the most cutting-edge feature, or the latest buzzword. However, there are four key technology trends...
View ArticleWhy Retailers Should Care About the Internet of Things
Adan Pope, ShopperTrak’s Chief Technology Officer joins Erin Harris, Executive Editor of Integrated Solutions For Retailers to talk about the Internet of Things’ (IoT) impact on retail. During the...
View Article11th Annual ShopperTrak Users Group Conference Delivers Insights to Transform...
Last week, we held our 11th annual Users Group Conference in Chicago and welcomed nearly 150 retailers, executives, financial, and industry analysts to explore the topic of Transforming Data into...
View Article3 Key Messages about Retail Innovation
Listen as our Chief Product Officer, Chetan Ghai, talks to ISR’s Executive Editor, Erin Harris, and offers three key takeaways regarding retail innovation. Ghai also discusses our new San...
View Article11th Annual ShopperTrak Users Group Conference Delivers Insights to Transform...
Last week, we held our 11th annual Users Group Conference in Chicago and welcomed nearly 150 retailers, executives, financial, and industry analysts to explore the topic of “Transforming Data into...
View ArticleSchool’s Out for Summer—Bring on Back-to-School Shopping
Propelled by back-to-school buying, US retail sales will grow a relatively strong 4.6% during the core back-to-school shopping months of July and August 2015, eMarketer expects. At the same time,...
View ArticleAmazon Prime Day – the Service, the Sale, and Why it Matters
The industry is buzzing about Amazon Prime Day—boldly designated July 15, in which Amazon pledges to offer more exclusive deals than Black Friday. Before we dive into Amazon Prime Day, let’s quickly...
View Article3 Ways to Turn Customers into Brand Advocates
Despite the social media backlash and some discounted items that failed to impress, Amazon Prime Day numbers are in and all signs point to the day becoming an annual event. Global order growth was up...
View ArticleShopperTrak 2015 Back-to-School Trends
Check out the latest trends in consumer sentiment and spending, as shoppers gear up for 2015 Back-to-School. Top takeaways include: 2014 retail sales were up 2.98% over the 2013 BTS season Consumers...
View ArticleNew Rules of Customer Engagement in a Disrupted Landscape
This webinar highlights meaningful ways that retailers can leverage the online to offline journey in order to drive customer engagement and increase sales The disruptive forces that are shifting the...
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